Typical Zurich
These Are Labels From Zurich

Shop for Zurich Originals

Bags by FREITAG, slippers from Tigerfink, or eyewear by VIU: these are all popular Zurich classics.

Shopping in Zurich is great fun, for the choice of stores and boutiques here is vast. Besides all the international brands that are to be found here, fashion, trend and design lovers should also check out the following stores. Here they can find real Zurich classics – originals such as the world-famous FREITAG bags or exquisite silk fabrics from Fabric Frontline. Other small artisan stores impress with absolute gems, which – when purchased in Zurich – make great souvenirs from the City on the Limmat. 

Streetwear and Snowboard Fashion

Alprausch

The family firm stands for top-quality Swiss fashion with Alpine coziness and flair.
Zurich Girl Power

EnSoie

For many locals, the lifestyle label by the wife and daughters of Yello lead singer Dieter Meyer belongs to Zurich just as much as the Grossmünster.
The Silk King

Fabric Frontline

The top-quality, colorful scarves, foulards, and ties made from the most exquisite of silk are known and loved all over the world.
When Two Brothers Make Bags

FREITAG

The very first classic by the world-famous FREITAG brand, the messenger bag, is now on show at the MoMA in New York. That says it all.
Beautiful Shoes

Le Majordome

This Zurich label with a store in the Old Town impresses with its custom-made shoes that are welted using the Goodyear process.
The Multi-Faceted

Qwstion

The multifaceted and versatile bags by Qwstion look equally attractive at a formal event as in the park or when riding your bike.
The Straw Hat

Risa Hutwerkstatt

Although from a neighboring canton, the straw hats made by Risa are also something of a Zurich original, as the first store was set up in Zürich-West.
Lovely Things for Everyday Use

Soeder

The creative team at Soeder, in the heart of Zurich, designs long-lasting, high-quality, and beautiful everyday items.
The Slipper

Tiger-Fink

Probably every Swiss child knows “Tiger-Fink” slippers, which have been produced since 1938. Nowadays, the brand features many other products, too.

Multifaceted Zurich

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