On Running Shoes

It is a real success story: a shoe that enthralls both amateur runners and top athletes around the world – and whose manufacturer Roger Federer has joined as a partner.

Even before On Running shoes were available in the stores, they were already making a name for themselves. In 2010, the year the company was founded, On Running’s prototypes won the ISPO BrandNew Award, one of the most important prizes for innovation in sport. The test runners were enthusiastic and spoke of a feeling of running on clouds.

Ten years later, On running shoes are available in more than 6,500 specialty stores in over 50 countries. Its head office is still located in Zurich. Anyone who wants to buy a pair these coveted running shoes will find a selection of models at the On Labs Flagship Store on Hardturmstrasse, at Jelmoli or Och Sport on Zurich’s Bahnhofstrasse.