Taking Knowledge Beyond the Conference
The Starting Point
Master Class at the Department of Obstetrics
At a master class hosted by the Department of Obstetrics at the University Hospital of Zurich, leading experts from the DACH region exchanged views on current standards and innovations in obstetrics.
It quickly became clear that these insights should benefit more than just the specialist audience.
Turning Knowledge Into a Legacy
An Information Booth for the Public
Together with the Zurich Convention Bureau, the Department of Obstetrics brought the knowledge gained from the masterclass directly to the public. At an information booth in Zurich Main Train Station, expectant parents and passersby could discover easy-to-understand information about pregnancy and childbirth. Complex medical topics were translated into accessible content, creating a meaningful opportunity for information, dialogue, and exchange.
What Does This Mean for Event Organizers?
A legacy project that makes medical knowledge accessible beyond the circle of experts can
- Strengthen the social relevance of a professional event.
- Increase the visibility of events and their organizers.
- Build trust by making complex topics easier to understand.
- Demonstrate long-term impact to stakeholders, partners, and funding organizations.
Three Lessons for Event Planners
What can other organizers learn from your experience, Adriana Schellenbaum?
There’s more to a successful legacy project than just a good idea. Adriana Schellenbaum was involved from organizing the masterclass to bringing the project to the public, navigating challenges along the way. Here, she shares what she learned and what other event organizers can take away from the experience.
The medical standards and innovations discussed at the masterclass have a direct impact on the care provided to expectant parents. That’s why we wanted to make this knowledge accessible beyond the professional community.
1. Think Beyond the Expert Audience
The insights gained at a professional event can often provide added value for the general public or other target groups as well. By considering knowledge transfer from the start, organizers can extend an event’s impact far beyond the people in the room.
"The topic of the master class was particularly well-suited for a legacy project, as the medical standards and innovations discussed have a direct impact on healthcare and decision-making for the people of Zurich."
2. Make Expert Knowledge Easy to Understand
Complex content only creates impact when people can engage with it. Clear language, relatable examples, and the right formats can make specialist topics more accessible and encourage meaningful dialogue.
“Professional content needs to be translated into accessible language early on. Visual and engaging materials help make complex topics easier to understand.”
3. Bring Your Own Organization on Board
A successful legacy project needs support from internal stakeholders. Making the purpose and value clear early on helps build acceptance and facilitates collaboration.
“One of the key challenges was embedding the idea of a legacy project within the organization and making its value clear to internal stakeholders.”
Events That Make an Impact
Business Destination
