Advertising Opportunities at the Visitor Information

Brochure racks, screens, flyers, or posters: The busy Visitor Information inside Zurich Main Station is the ideal advertising space for tourism-related products.

Open 365 days a year, with over 305,000 international guests, Zürich Tourism’s Visitor Information inside Zurich Main Train Station provides information on excursions, activities, and events – and guests can book directly on site, at the counter, or via digital channels.

Visitor Information has various advertising spaces where tourism-related offers can be presented very effectively. The following guide will help you identify the right formats for your products.

Advertising Opportunities

Visitor Information

The brochure racks in the entrance allow information materials to be displayed in an attractive and prominent way. The racks can be rented by selected tourist service providers and destinations on an annual basis.

Advertising opportunities
Large rack	210 x 296 mm
Small rack	105 x 210 mm
Language of printed materials	German / English
Distribution	The racks are refilled daily by Zürich Tourism
Advertising placement costs, excl. VAT
Large rack	CHF 1,850 per year	CHF 250 per month
Small rack	CHF 1,000 per year	CHF 150 per month

Zürich Tourism rents out a promotional area (1.3 × 2 meters) in the Visitor Information at Zurich Main Train Station. This includes the following elements:

Teaser presence on one screen
Brochure racks for distributing information materials
Optional partner promotion with on-site staff support and distribution of promotional materials

Any service advertised in the promotional area must be available to book via Zürich Tourism’s booking systems. Additional offers for customers can be defined on an individual basis.

A reward scheme can also be set up for Zürich Tourism’s Visitor Information team to promote sales in a targeted way.

Advertising opportunity (for selected providers)
Promotional area	Approx. 130 x 200 cm
Screen	75 inches, 30″ screen teaser
Size of brochure racks	A5/6 (6x)
Flyer/giveaway distribution
Staffing support from partners
Rental costs, excl. VAT
Total per month	CHF 8,000
Total per week	CHF 2,000

Above the counter area in Visitor Information there is an LED Big Screen measuring over 12 meters in length. The Big Screen allows advertising to be placed attractively and prominently.

Advertising opportunity (for selected providers)
Screen	LED-FE025i2 21 x 4; dimensions: 12,768 mm x 1,368 mm
Format/resolution	5040 x 540 pixels Full HD, 30 frames per second (fps), H264 60-second video or still image, without sound
Broadcasting	Approximately 6 minutes of airtime per hour; screen runtime approximately 15 hours per day
Advertising placement costs, excl. production costs, excl. VAT
Total per month	from CHF 2,600*
*A special price can be agreed for longer periods.

At Visitor Information in Zurich Main Train Station, selected service providers can place their products on a screen right next to the entrance.

Advertising opportunity (for selected providers)
Screen	75 inches, 30″ screen teaser
Advertising format	PowerPoint presentation, 1–3 slides with text and images (no sounds) for a maximum of 30 seconds
Broadcasting	Approximately 4 minutes of airtime per hour; screen runtime 12 hours per day
Advertising placement costs, excl. production costs, excl. VAT
Total per month	CHF 650
Total per year	CHF 5,800

Current flyers on activities, events, or pop-ups can be handed out directly to tourists by front office staff. In the course of relevant consultations, visitors are specifically pointed towards suitable offers, and the information material is personally handed to them.

Advertising opportunity (for selected providers)
Distribution	Between 300 and 800 flyers per day, depending on the offer Direct distribution of flyers to guests during all relevant consultations. (Appropriate language and length of stay)
Costs
Total per day	CHF 200
Total per week (7 days)	CHF 500
Total for two weeks	CHF 800
Additional sampling	By individual agreement

A3 posters can be displayed with good visibility at Visitor Information in Zurich Main Station, thereby directly reaching an international audience on site.

Costs
Total per week	CHF 250

Visitor Information, Werbemöglichkeiten, Poster

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Would you like to benefit from the advertising opportunities at Visitor Information in Zurich Main Station? Please fill out the following form and we will get in touch.

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