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Zurich
Zurich unites creative city life and idyllic scenery within the smallest of areas. Art connoisseurs and culture enthusiasts have over 55 museums and more than 100 galleries to choose from, while inquisitive city explorers can discover the striking contrast between the picturesque Old Town and modern urban quarters. Nature lovers will delight in the city’s location directly by the lake and in its very own mountain, the Uetliberg.
Zurich in Brief
Zurich, the largest city in Switzerland, impresses with its diverse cultural offerings, creative gastronomy scene and high quality of life. With its ideal location in the center of Europe and at the foot of the Alps, the city is the perfect starting point for discovering Switzerland.

Sustainability in Zurich
Zurich – the gateway to Switzerland – combines exceptional quality of life with sustainable progress. Creative ideas and green initiatives make the city on the Limmat an inspiring place for mindful travel, urban living, and responsible development.

Zurich, the Water City
Water is omnipresent in Zurich. Lake Zurich, around which the city is built, and the River Limmat, which winds its way past Old Town buildings and through up-and-coming urban quarters, lend it a refreshing Mediterranean ambiance. Top-quality, pleasant-tasting drinking water flows from the city's water taps, as well as from its 1,200 public fountains. Whether with watersports, wellness facilities or Europe's mightiest waterfall, the Rhine Falls, Zurich entices with a variety of watery experiences, ranging from laid back to action packed.
Art and Culture in Zurich
Art and culture play a key role in Zurich, for the city already showed itself to be avant-garde as early as the Middle Ages – as a major center for silk production and the silk trade in the 13th century, as the birthplace of the Dada art movement at the beginning of the 20th century and later of Constructivism, or as the home city by birth or choice of many important artists and intellectuals.
Urban Zurich West
In the district where in days gone by machines clattered and soot hung in the air, a trendy entertainment mile has now breathed new life into the former industrial quarter. Nowadays in a constant state of change, Zurich-West unites the city’s industrial past with urban advances and a diversity of leisure activities. Here, in the Kreis 5 quarter, machines have given way to art, design, gastronomy, shopping and music.

Zurich, the Hub of Switzerland
Centrally located in Switzerland and at the heart of Europe, Zurich is the perfect starting point for unforgettable excursions: from majestic Alpine landscapes and the Rhine Falls to charming villages. Back in the city, visitors can enjoy modern comforts, excellent cuisine, a rich cultural scene, and vibrant nightlife.

Active Zurich
Surrounded by picturesque natural scenery, Zurich combines urban charm with a wide range of outdoor activities. In the golden morning hours, Lake Zurich invites you to take a refreshing swim, along with more than 30 public swimming pools, affectionally called “Badi’s” by locals, which are in and around the city. Whether by bike or on foot, the green outskirts of Zurich are easy to reach. And after an active day, Zurich’s many wellnesses offers provide the perfect way to relax and recharge your batteries.

Seasons in Zurich
Zurich delights year-round with its remarkable diversity: in spring, the city blossoms in soft pastel hues; summer invites you to enjoy life by the water; autumn offers scenic hikes through golden vineyards; and in winter, Zurich transforms into a sparkling sea of lights with festive markets, snowfall, and brave souls taking icy dips in the lake.

Christmas in Zurich
During winter, Zurich reveals its most atmospheric side: the city is filled with twinkling lights, festive music, and the scent of cinnamon and mulled wine. Christmas markets, concerts, pop-up events, and special shopping experiences make the Advent season unforgettable. All culminating in a dazzling New Year’s Eve celebration embraced by the whole city.

Zurich History
Nowadays, Zurich is a vibrant hub of culture and business. Over the centuries, the region has developed from a small Roman customs post into a world-renowned tourist destination. Traces of the past invite visitors to explore the over 2,000-year-old history of the Old Town, encompassing, among other things, the Romans, the guilds, Zwingli and the Dada movement.

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Multifaceted Zurich

