Publications on Tourism and Mobility in Zurich
Zürich Tourism periodically publishes studies and analyses that shed light on current trends and future potential in tourism. These studies are produced either in-house or in collaboration with partner organizations. They are aimed at professionals and anyone seeking well-founded insights into tourism development in the Zurich region.
Potential and Prospects for Zurich as a Conference Destination
A Report on the Congress Sector
This study analyses Zurich’s potential as an international congress destination. It highlights market opportunities, infrastructure needs and strategic development pathways to strengthen Zurich’s long term position in the global meetings and congress market.
Publication date: June 2026
Commissioned by: Zürich Tourism
Language: German
Project Lead: Project M, Berta Kommunikationsplan AG, Zurich Convention Bureau
Night Travel Zurich 2040
A Study on Future Development
Could Zurich become a central European hub for night train and night coach connections? This study explores how the city could simultaneously support climate policy goals and enhance its appeal as a tourist destination. Drawing on scientific research, it outlines a vision of the night travel experience in the year 2040.
Publication date: January 2026
Commissioned by: Umwelt- und
Gesundheitsschutz Zürich (UGZ) and Zürich Tourism
Language: German, English
Project Lead: White Octopus
Visitor Economy
Rethinking Tourism
With the study “Rethinking Tourism”, Zürich Tourism conducted a wide-ranging analysis of the role and perception of tourism.
Publication date: August 2024
Commissioned by: Zürich Tourism
Language: German
Produced by: ProjectM
