Zurich takes responsibility

The strategy, “Zurich Takes Responsibility”, was developed in 2022 as the result of a comprehensive materiality analysis and with the involvement of all the relevant stakeholders. It has an active influence on strategic objective no. 2 of the overall business strategy, “Sustainable City Destination”. The ten ambitious focus topics are divided into three sustainability areas: economic, social, and ecological responsibility. 

With this strategy, Zürich Tourism undertakes to make the greatest possible contribution to sustainable destination development and to avoid negative impacts of tourism wherever possible, minimize unavoidable negative impacts, and instead maximize positive ones. The strategy is based on the Sustainability Policy, which identifies current and socially relevant impacts of tourism within the destination. Furthermore, the Sustainability Policy serves to ensure and implement minimum social and environmental standards in daily operations (in procurement, in the organization of events or projects, as well as in terms of business travel). Zürich Tourism reports transparently on objectives, projects, measures, and progress on a regular basis. For this purpose, a sustainability report is published annually in accordance with the standards laid down by the Global Reporting Initiative (GRI).