Victorinox Brand Store

At the latest since the TV series, “MacGyver”, the Swiss Army Knife has been famous all over the world. In Switzerland, members of the army have been issued a version of the pocketknife since the end of the 19th century, but nowadays it is also impossible to imagine Swiss households without this multi-tool knife.

At the Victorinox Brand Store, not far from the company’s headquarters, fans can find a wide selection of pocketknives, multifunctional tools, and kitchen knives. Elegant and ultra-light luggage, exclusive watches, and women's and men's fragrances are also part of the range.

Personalization

A special highlight is the personalization station. Here, customers can let their creativity flow and add a personal touch to their Victorinox products.

Pocket Knife Assembly

Under expert guidance, children and adults alike can assemble their own Swiss Army Knife – a thrilling experience! Please note: prior registration is required.