Avant-Garde in Zurich
Avant-garde: The term “avant-garde” refers to a movement in the arts or in politics which is forward thinking and which radically departs from existing ideological or aesthetic norms. Zurich has always been a hotspot for experimental proponents of the avant-garde. The Dada art movement, the legendary electronic music duo Yello, and the world-famous Helvetica font all have their origins in Zurich.
Dada? Dada!
Born in the Old Town
Dada was founded in Zurich in 1916 amidst the turmoil of the First World War. Switzerland was an island of refuge, especially for artists and intellectuals. So while wars raged in Europe, art and free thought were still possible in Zurich.
Typography and Graphic Design
Swiss Precision
Anyone with an eye for beautiful graphics and fonts will love Zurich! The world-famous Helvetica typeface was created in Zurich. And some of the most beautiful advertising posters and books use Swiss typography, which is characterized by its precision and high conceptual quality.
