Flagship Store Victorinox

A real piece of Swiss tradition – super sharp and if desired also in a modern design. The Swiss Army Knife and much more are on sale in the store.

Tradition-steeped firms can sometimes be old-fashioned and antiquated. But from the second you step into the Victorinox Flagship Store, it is clear that the company has had no trouble in keeping pace with modern times. No fewer than 15,824 small red pocket knives hang in the form of a globe from the ceiling. One of the pocket knives is white and symbolizes the location of Ibach.

The Swiss Army Knife – which was invented by a Swiss cutler in 1884 ‒is without doubt one of Victorinox’s most famous products. However, its watches also enjoy widespread popularity. In addition, the store stocks  household and professional knives, travel items, and fragrances.

One particular highlight is the interactive knife station. Here you can configure your own Swiss Army Knife and also have it engraved.

Opening Hours

10.00am – 7.00pm
10.00am – 7.00pm
10.00am – 7.00pm
10.00am – 7.00pm
10.00am – 7.00pm
10.00am – 6.00pm


Distance Travel time
Zürich Main Station 430 m 4 min
Zürich Airport 8.9 km 19 min