Flagship Store Victorinox
A real piece of Swiss tradition – super sharp and if desired also in a modern design. The Swiss Army Knife and much more are on sale in the store.
Tradition-steeped firms can sometimes be old-fashioned and antiquated. But from the second you step into the Victorinox Flagship Store, it is clear that the company has had no trouble in keeping pace with modern times. No fewer than 15,824 small red pocket knives hang from the ceiling, forming an enormous sphere that looks as if it has been arranged by a top designer.
The Swiss Army Knife – which was invented by a Swiss cutler in 1884 ‒is without doubt one of Victorinox’s most famous products. However, its watches also enjoy widespread popularity. In addition, the store stocks household and professional knives, travel items, apparel and fragrances.
One particular highlight is the interactive knife station. Here you can put together your own Swiss Army Knife and also have it engraved.