Zurich by

Jeroen van Rooijen

Discover the Home City of a Fashion Expert.
Jeroen van Rooijen is the fashion expert of Zurich.

As a fashion and trend journalist and blogger, he is well acquainted with the city’s most attractive boutiques and desirable labels and knows which are the best boutiques in which to spend your money.

French Flair


The best place to find French flair in the City on the Limmat is the boutique, Vestibule, run by the exuberant Laurence Antiglio. From Isabel Marant, Cedric Charlier and Forte Forte through to Alexander Wang: the range, presentation, advice and...
Fashion Pioneers


Two of Zurich’s most exciting fashion pioneers are Adrienne Purkert and Dominique von Albertini from the boutique, N°2. Tucked away in a pretty rear courtyard building, the concept store offers exciting labels such as Stella Jean, Maison Kitsuné or...
Sustainable Style


At Ankerstrasse, the ingenious minds behind Soeder have created a ‘department store of the future’, where every product has been well thought out, skillfully designed and locally produced. The wealth of innovative ideas shows that style and...
Your Favorite Jeans

DeeCee Style

Markus Cadruvi and his team bring the coolest denim styles from all over the world back to the City on the Limmat. The store on Talacker is a treasure trove for all those who attach greater importance to authentic, long-lasting clothing than to...
The Most Beautiful Store


Without doubt the most beautiful store in the Kreis 4 quarter is Fabrikat on Militärstrasse. Its motto is ‘working goods’ – that is, utensils for painting, writing and doing craftwork. These implements do not just function perfectly, but displayed...
For Adventurers


“Outside everywhere is buzzing with life – by the lake, in the forest, on the mountainside. City dwellers love spending time surrounded by nature – but they still want to wear stylish clothes. All the appropriate gear can be found at Perlavia, one...
On Two Wheels


In Zurich, the bicycle has long since ceased to be simply a means of transport, but is a status symbol with which city dwellers identify just as strongly and discriminatingly as their clothes. The coolest bikes in the city are sold by Alberto...
For Spectacle Wearers


In former times, a pair of spectacles was regarded as a punishment from heaven – nowadays it is a trendy accessory which you should own in at least two variants in order to suit your current mood. The most up-to-the-minute selection and best service...
Beautiful Treasures

Limited Stock

The most beautiful things are often those that you weren’t looking for or didn’t even know existed, let alone want to own. Limited Stock is full of treasures such as these – fabulous tableware, tools, artefacts and natural products.
The Zurich Original


The Freitag Tower is fascinating – not just because of its rough-and-ready structure with its 17 freight containers piled one on top of the other. The interior, too, is a real experience: the bags made from robust, recycled truck tarpaulins are just...
Colonial Goods

Schwarzenbach Kolonialwaren

The Schwarzenbach colonial goods store in the picturesque Niederdorf quarter does not just attract tourists. The products here are of exceptional quality and the delicious aroma of coffee hangs in the air. Another plus point is the small but...

Multifaceted Zurich

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