On a Journey of Discovery in Our Own City

A glimpse into the headquarters of the creative minds, virtual adventures and handmade pasta: the Zurich Convention Bureau tests supporting programmes.

The day starts in Oerlikon, in the North of Zurich. Here, at the urban Swissôtel Zurich, a delicious and healthy breakfast buffet with regional products awaits us, leaving nothing to be desired.

Newly energized, we head for the low-tech commercial building NOERD, a micro cosmos for creative minds. The residents call themselves "NOERDs". We visit this species and learn from them how creative exchange works, visions become reality and ideas take off. A special treat is waiting for us at the end of the tour: the slide from the upper floor down to the ground floor.

From the North we continue into the Wild West of the city. This is where the largest center for Virtual Reality in Europe is located. After a short introduction at the Fusion Arena, we transform into avatars. Then we enter into previously unknown spheres in Hyper Reality. A thrilling adventure begins.

This secret mission has made us hungry. Luckily it is not far to the Hotel Crowne Plaza Zurich, where an aperitif is already waiting for us in the kitchen. Afterwards we have to wash our hands thoroughly and put on aprons. Under the guidance of the chef, we create fresh, sustainable, Mediterranean dishes of the highest quality during "Theo's Masterclass". The four-course menu we get to enjoy at the end is well deserved.

Conclusion: A varied and inspiring day for adventurous groups.

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